While this principle applies to practically all types of writing, I’ve realized that its importance is amplified when I write copies for the web. As a typical web user who relies on search engines, I can attest to the effectivity of short copies versus longer ones. Sure, an attractive, catchy title may lure me into a site, but a huge block of text, not to mention unsightly design and obtrusive advertisements, usually discourages me. Normally, I just read the first few lines and click close. In doing so, I realize that that particularly copy has just failed.

Spending nearly six months of 12-hour days sorting and evaluating over 200,000 words for inclusion in Promptoria software was a long and arduous process. It was also very educational and enlightening. By the end of our endeavor we must have contemplated every thought that can be expressed by a single word, the sum total of shared human experience.
Dictionaries are normally used to look up specific words to clarify definition, check proper spelling and pronunciation, or find thesaurus relationships between words. Instead we sought to analyze each and every word individually to determine their value in relation to the technique of Random Word Stimulation. Words that passed our selection criteria were then sorted into categories optimized for use in Promptoria's various products. Following this unconventional course afforded us the opportunity to experience the English language from a unique perspective and we inadvertently discovered some interesting patterns that emerged along the way.