1. Brevity started out with a bang

As with many projects, Brevity started out with a bang, and has slowed down. I still have plans for t, but a couple things have happened. One is that I’ve just gotten too damned busy. Got a couple of side projects going, plus writing about 1/4th...

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2. Things Short Online

I did not believe Shakespeare when he said that brevity is the soul of wit. It is, I believed, simply not my style. Going forward, though, reading a wide variety of works changed my mind. The challenge to any writer is to make the article clear,...

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3. Brevity in writing copy

While this principle applies to practically all types of writing, I’ve realized that its importance is amplified when I write copies for the web. As a typical web user who relies on search engines, I can attest to the effectivity of short copies...

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4. Brevity = simplicity

Aside from creating an impression, keeping web copy short increases its readability. Note that brevity doesn’t equate to being boring or dull. On the other hand, I realize that the real test for an excellent writer is achieving the most powerful...

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